Just as the peace sign became the symbolic representation of the 60s, the hashtag is quickly becoming the corporate logo for the social media age.
On Sept. 20, 2013, more than 300 journalists, strategic communicators, students and faculty participated in a day-long conference on the impact of social media on the journalism and strategic communications professions. Panel discussions focused on the use of social media by journalists, businesses, government, nonprofits and individuals.
If you didn't get a chance to participate in the #JournalismRedefined conference or if you'd like to go back and explore some topics further, below we've provided videos of the day's activities.
Whether you participated in person or online, we'd also appreciate your thoughts and feedback on the conference so that we can plan future events. Please take a few moments to complete the online survey.
SESSION 1: SOCIAL MEDIA JOURNALISM AT THE LOCAL LEVEL
- Phil Tenser, Director of New Media, 7NEWS and TheDenverChannel.com
- Daniel Petty, Denver Post
- Kyle Clark, Anchor/Reporter, KUSA-TV/9News
- Britt Moreno, Morning Anchor, CBS4 Denver
- Adrienne Russell, Associate Professor in Media, Film & Journalism Studies (session moderator)
Social media is no longer an adjunct to news reporting—it is news reporting. These Denver-based journalists are trained in both traditional news reporting for print and television as well as for new media, including the web and social platforms. These professionals spend their day in a complex jungle of writing, reporting, researching, Tweeting, posting, blogging and delivering the news.
Session 2: Social Media Impacts on the Journalism Profession
- Tim Wieland, News Director, CBS4 Denver
- Patti Dennis, News Director/editor, KUSA-TV/9News
- Jeff Harris, News Director, KMGH Channel 7
- Jim Clarke, Bureau Chief for Colorado, Montana, Utah & Wyoming, The Associated Press
- Lynn Clark, Professor, Media, Film & Journalism Studies and Director of the Estlow International Center for Journalism and New Media (session moderator)
Managing a newsroom is no easy task, just ask these top directors from Denver's leading media outlets. In addition to shaping the news of the day, these pros must also manage institutional and personal online "brands" as well as the reputations of journalists who work for them. They monitor the competition and adjust their own products as a result. More importantly, they set the tone and direction of their newsroom's social media presence. They make decisions and set policy on how and when reporters and editors use social media and must take responsibility for enforcing and monitoring those decisions.
Session 3: Social Media Law 101
Dr. Derigan Silver, assistant professor in Media, Film & Journalism Studies,gives a brief overview of media law as it applies specifically to social media.
Session 4: Crisis Communications: Journalists, PIOS & PR Professionals Working Together
- Jacki Kelley, Public Information Director, Jefferson County Sheriff's Office
- Emily Williams, Communications & Marketing, Denver Public Works, City of Denver
- Jared Harding, Manager, Interactive Media & Digital Strategy, Kroenke Sports and Entertainment
- Kim DeVigil, Communications Director, Division of Marketing & Communications, University of Denver
- Nathan Hunerwadel,Deputy Sheriff, Jefferson County Sheriff's Office
- Mark Techmeyer, Public Information Officer, Jefferson County Sheriff's Office
- Doug Hoffacker, Assignment Editor, CBS4 Denver (session moderator)
Social media is quickly becoming the "go to" tool for communication professionals and public information officers. SM platforms allow for quick and easy-to-update information streams to multiple audiences. This session explores the use of social media in emergency/crisis situations as well as a communications and brand-building tool. Please note: We're splitting this session into two parts. The first half of the panel concentrated on social media as PR, marketing and information tools and the second half is devoted to social media efforts specifically in response to the Sept. 2013 Colorado flood response in Jefferson County.