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Arts, Humanities & Social Sciences

Media, Film & Journalism Studies

Strategic Communication

Graduate Programs

MS Strategic Communication

CURRENT STUDENTS

The Strategic Communication graduate program is no longer available for new applicants. The program will continue for current students who are entering the program in fall 2015 or entered prior to fall 2015 as they complete their degree requirements.

PROSPECTIVE STUDENTS

We are no longer accepting applications for the Strategic Communication graduate program. Please consider applying to the M.A. in Media and Public Communication, which will launch in fall 2016.

about the program

Strategic communication student with clipboard As media technologies advance and audiences become increasingly media savvy, the traditional lines between public relations, advertising, and marketing are getting more blurred.

Strategic communication encompasses skills and activities that are traditionally associated with the field of public relations, but are also relevant in the areas of advertising and marketing communications.

At DU, students benefit from our faculty's diverse expertise in nonprofit, international, intercultural, health, corporate, crisis and political communication.
The Master of Science in Strategic Communication is a 48-hour degree program that synthesizes a strong theoretical background in media and strategic communication with the applied research, writing, and messaging skills needed for a successful career in a variety of communication contexts.

The program emphasizes nonprofit and international public relations, but is designed to prepare students for a variety of careers in both nonprofit and corporate settings. In lieu of a thesis project, students in this program are required to complete an internship in strategic communication as well as a capstone seminar.

The DU difference

What are the benefits of a degree in strategic communication?

Our program prepares students to be communication leaders and use a wide range of strategies and tactics to advance the goals of various organizations and advocate for positive impacts in the world. Recent alumni of the program are working in such areas as media and community relations, health communication, government relations, social media, brand consulting, and education marketing.

In today's dynamic media environment, every organization – from the smallest nonprofit to the largest corporation – depends on smart, purposeful communication in order to survive. Strategic communication professionals help organizations to connect and interact with a variety of essential publics, including customers, employees, volunteers, supporters, journalists and so on.

The graduate program in Strategic Communication trains students to become active and dynamic communication leaders who can provide a strategic vision to an organization's communication efforts as well as implement innovative, ethical, and culturally-sensitive communication techniques.

Where are our alumni today?

Here are a few organizations where our most recent alumni are making their professional mark:

  • Government: Denver Health, Denver Public Works
  • Nonprofits: Project Cure, Colorado Anti-Violence Project, Smart-Girl, Inc.
  • Corporate: Whole Foods - Austin headquarters, Angies' List
  • Agencies: Purebrand, Barefoot PR
  • Education: University of Arizona, University of Colorado Boulder, Regis University
What's unique about DU's program?
  • Engaged and knowledgeable faculty with diverse professional experiences in US and international settings
  • Hands-on, student-centered learning with multiple opportunities to work with real clients as part of regular course work
  • A strong emphasis on theory, research, and strategic thinking as the foundations for all strategic communication
  • A passion for giving back to the community, which shines through our emphases on nonprofit and health communication
  • A commitment to ethical and culturally sensitive communication, which prepares students for the challenges of international and intercultural communication in a global media environment
  • An outstanding internship program which places students in a variety of internships related to their individual interests
  • An established network of contacts with organizations, agencies, and experts which are frequent guests in classes
  • An intimate program with small classes where everyone gets to know your name and works together to create a challenging but supportive learning environment
Why study in Denver?
  • A major media market with a variety of traditional and new media outlets
  • A rich variety of nonprofit and corporate organizations where students can intern and seek employment
  • A young and health-conscious city with plenty of options for outdoor recreation
  • A rich local scene for culture and entertainment

 

 

2015/2016 ADMISSION, FINANCIAL AID & PROGRAM REQUIREMENTS