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BA in Strategic Communication

With the increased globalization of the social, cultural and economic spheres of contemporary life, the dissemination of information has become increasingly dependent on a complex web of human and mediated communication skills. To be a successful strategic communicator, students must develop skills in interpersonal communication, group and organizational communication, traditional mass media and new, ever evolving digital media.

The Strategic Communication major emphasizes leading-edge communication theory and practice, grounded in history and strategic planning. This major introduces students to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging. Students benefit from the varied expertise of our faculty in nonprofit, international, intercultural, health, corporate, crisis, and political messaging as they learn what it means to be a strategic, ethical and culturally sensitive communicator in the fields of public relations, advertising, and health.

Strategic Communication progress review form (MAJOR)