University of Denver

Guidelines

Describing the University of Denver is a monumental task. The brand identity helps simplify the challenge.

To ensure that the University of Denver is represented consistently and accurately, the Office of Communications & Marketing has prepared usage guidelines. If you have questions about these guidelines, the OCM staff is happy to help.

When writing about the University of Denver in letters, brochures and other marketing copy, keep DU's brand identity in mind. It provides a useful descriptor to distinguish the institution from its competitors.

• Protect the unique visual image that belongs only to DU
• Communicate unity and define our place in the higher education marketplace
• Increase recognition of the institution

Preserving the integrity of the University of Denver identity is the responsibility of anyone communicating with our internal or external audiences.