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Careers for Marketing Majors

What is a Marketing major?

The University of Denver's program in marketing focuses on the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods and services to create exchange that satisfy individual and organizational objectives. In order to satisfy buyers and sellers, marketing seeks to discover and fulfill the needs and wants of prospective customers.

Common careers for Marketing majors:

With a deep understanding of the marketing process, many marketing majors go on to work in areas of advertising, colleges/universities, market research firms, banking firms, media firms, and private industries.

Common job titles held by these Marketing majors include:

  • Account Executive
  • Advertising Manager
  • Advertising Sales
  • Assistant Buyer
  • Buyer
  • Cashier
  • Circulation Manager
  • Copywriter
  • Customer Service Worker
  • Direct Salesperson
  • Director of Marketing
  • Insurance Agent
  • Market Research
  • Analyst Media
  • Buyer/Merchandise Manager
  • Package Designer
  • Personnel Specialist
  • Pharmaceutical Sales
  • Public Relations Specialist
  • Purchasing Agent
  • Real Estate Agent
  • Retail Sales Worker
  • Sales Promotion Manager
  • Sales Representative
  • Sales Supervisor
  • Securities Sales
  • Agent Stock Handler
  • Store Controller
  • Trade Sales Worker
  • Traffic & Transportation
  • Travel Agent

Professional skills of Marketing majors:

In addition to the careers listed above, Management majors are well-suited to fields that require the following skills:

  • Ability to persuade/influence
  • Ability to solve problems
  • Ability to conduct/apply the results of consumer research
  • Ability to make sound decisions
  • Sales aptitude
  • Ability to work well with others
  • Sound knowledge of marketing techniques and consumer needs

Is a Marketing major right for you?

Still unsure if you should major in Marketing? Schedule a session with a Career Counselor, attend our "Choosing a Major" workshop, and attend career events where you can network with employers that hire Marketing majors and alumni who majored in Marketing.