Degree Requirements
This is a joint degree between the Department of Mass Communications and Journalism Studies and the Department of Marketing in the Daniels College of Business. This program is designed for individuals who want to build marketing skills within the context of mass communications organizations. It is a 48-credit-hour degree program. Full-time students can expect to complete the program in two years. In keeping with the department’s philosophy, this program synthesizes a strong theoretical background in mass communications and marketing with the skills needed to be successful in the mass media marketing environment. No thesis or thesis project is required to complete this degree program. An internship is strongly recommended.
SUMMARY OF COURSE WORK
• Required courses: 36 credits (9 classes)
• Electives: 12 credits (3 classes)
• Total: 48 credits
REQUIRED COURSES
• MCOM 4160 Mass Communication Theory (4 qrt. hrs.)
• MCOM 4300 Issues in Freedom of Expression (4 qrt. hrs.)
• MCOM 4320 Brands and Identities (4 qrt. hrs.) or MCOM 4912 International Health Communication (4 qrt. hrs.)
• MCOM 4550 Effects and Consequences of the Mass Media (4 qrt. hrs.)
• MKTG 4510 Concepts of Buyer Behavior (4 qrt. hrs.)
• MKTG 4530 Marketing Research (4 qrt. hrs.) or MCOM 4560 Quantitative Research Methods (4 qrt. hrs.)
• MKTG 4610 Marketing Strategy (4 qrt. hrs.)
• MKTG 4810 Integrated Marketing Communication (4 qrt. hrs.)—prerequisite: MKTG 4610
• One of the following:
• MKTG 4500 Integrated Strategic Marketing (4 qrt. hrs.)—prerequisite: MKTG 4610
• MKTG 4550 Marketing Planning (4 qrt. hrs.)—prerequisite: MKTG 4610
• MKTG 4820 Brand Communication Strategy (4 qrt. hrs.)
• MKTG 4850 IMC Campaigns (4 qrt. hrs.)—prerequisite: MKTG 4610 and MKTG 4810
Electives (12 credits) must be 3000 level or above in the mass communications department or 4000 level or above in outside departments. Electives may not be taken at the Women’s College or University College.