Degree Requirements
This program is designed for students who want to build skills or increase understanding of the latest developments in the field of strategic communication and public relations. It is a 48-credit-hour degree program. Full-time students can expect to complete the program in two years. The program synthesizes a strong theoretical background in mass communications and public relations with the technical, computer and applied writing and design skills needed to be successful in the field. Students have an opportunity for in-depth training in nonprofit, health, and international and intercultural public relations. No thesis or thesis project is required to complete this degree program. An internship is strongly recommended.
SUMMARY OF COURSE WORK
• Required courses: 36 credits (9 classes)
• Electives: 12 credits (3 classes)
• Total: 48 credits
REQUIRED COURSES
• MCOM 4050 Strategic Management of Communication Campaigns (4 qrt. hrs.)
• MCOM 4060 Strategic Messaging (4 qrt. hrs.)
• MCOM 4070 Seminar in Public Relations (4 qrt. hrs.)
• MCOM 4080 International and Intercultural Public Relations (4 qrt. hrs.)
• MCOM 4160 Mass Communication Theory (4 qrt. hrs.)
• MCOM 4300 Issues in Freedom of Expression (4 qrt. hrs.)
• MCOM 4320 Brands and Identities (4 qrt. hrs.) or MCOM 4912 International Health Communication (4 qrt. hrs.)
• MCOM 4550 Effects and Consequences of the Mass Media (4 qrt. hrs.)
• MCOM 4560 Quantitative Research Methods (4 qrt. hrs.)
Electives (12 credits) can be taken in mass communications or other departments. Electives may not be taken in the Women’s College or University College.