The great minds that pioneered new fields of study have become legendary names for college students - Albert Einstein, Sir Isaac Newton, Aldo Leopold, Sigmund Freud, Gregor Mendel - and soon, maybe George DeMartino.

DeMartino, professor of International Economics at the Joseph Korbel School of International Studies, is planning to launch the field of professional economic ethics with his new book, "Considerations on Professional Economic Ethics: Views from the Economics Profession and Beyond," which is planned for release as an OUP handbook on professional economic ethics in 2013.

DeMartino has been working on the problem of ethical codes and training for economists for well over a decade. However, the idea first came to the forefront of the field with the release of the film "Inside Job" in 2010, which exposed the conflicts of interest of economics involved in the recent financial crisis.

In response, the American Economic Association passed new guidelines for disclosure last week, but according to DeMartino, that's "just the tip of the iceberg."

"Economists are in every sector in the economy - about 27,000 total, with 12,000 in universities and 15,000 in the public and private sector. In all of these locations, economists make decisions in ways we see and don't see. When the interest rate changes, everyone knows. But much of what economists do is relatively invisible to the public, and yet it has just as big an impact," said DeMartino.

Read the full article on the University of Denver's newspaper, The Clarion.