To communicate the University's dedication to serving the public good, our reputation for ethical leadership and our Denver location, the University employs an encompassing brand theme for external audiences: Start from a higher place.

This theme speaks to DU's varied audiences. It tells prospective undergraduate and graduate students that choosing DU allows them to begin their program of study with an advantage.

As students launch their careers and contemplate their future contributions to society, a DU degree gives them a valuable edge.

For DU's partners in the private and public sectors, "Start from a higher place" reminds them that DU continues to be an ethical leader—that it prizes integrity in everything it does.

DU alumni can take pride in their alma mater's stature and accomplishments. For them, "Start from a higher place" is an invitation to reflect on their transformative time at DU and to re-engage with the DU community.

To others in academia, "Start from a higher place" reflects DU's commitment to the highest standards of academic excellence.

How to use the external theme

• For effortless integration into communication materials, the external theme is incorporated into the University's signature.
  
  Use this signature in marketing materials directed at external audiences unless the theme is used elsewhere in the same piece.
• Reserve the external theme for communication materials with a direct reference to the University of Denver.
  
  For example, The University of Denver Sturm College of Law: Start from a higher place. Not The Sturm College of Law: Start from a higher place.