1. At DU, we're focused on improving the human condition. We confront the great issues and contribute to society by developing new solutions, contributing expertise and inspiring others.
   
   Through the excellence of our teaching and learning environment, we extend these values to our students and alumni. We develop new ideas, brilliant minds and committed hearts capable of changing the world.
2. We emphasize meaningful student-faculty interactions. We understand that collaborative, inclusive, friendly and challenging relationships lead to personal discovery, sophisticated academic and personal experiences, and the development of values and commitments.
3. DU students leave here with the experiences that make them world-wise. DU's emphasis on internationalization means our students benefit from cross-cultural experiences and perspectives. Because they leave here with an understanding of different values and behavior, they'e prepared to assume the responsibilities of global citizenship.
4. DU culture is action-oriented. DU students, faculty and staff are fully engaged, innovative, inquisitive and results-oriented.
5. We share and fuel Denver's optimism and energy. Our beautiful setting inspires stewardship and renews our sense of optimism and responsibility.

How to use the attributes:

• Support these brand attributes with specific examples that bring them to life.
  
  Use feature stories or videos about what our students, faculty and alumni area doing to illustrate these attributes. Weave these into materials or call them out in sidebars and pull quotes for special notice.
• Incorporate DU's external brand theme and internal brand theme when communicating with the appropriate audiences.