Borrowing the logo, or parts of it, as a design element may open the door to serious misuse. This will weaken its effectiveness as the University's prime identifier. Guard against using the logo as a graphical crutch.

Incorporate the "Start from a higher place" theme line or signature in all external marketing materials. If you have concerns about how to make your communications materials reflect the University of Denver brand, don't hesitate to ask the Division of Marketing & Communications.

For more information about the DU brand, see the brand guidelines and brand attributes.