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Mary Reed in Winter

Print Guidelines

Typography

The University has selected these typefaces for their elegance, readability and compatibility with DU's reputation.

Typography is a key component in building an effective identity program. The following fonts support the University identity system while allowing for a wide range of expression. To that end, most of the typefaces provide large font families with multiple weights.

Adobe Open Type fonts are preferred and are compatible with both Windows and Macintosh platforms.

Trajan Pro

Designed by Carol Twomby in 1989, Trajan is the primary typeface used in the University of Denver signature. It should only be used on a limited basis to identify the primary divisions, departments and schools of the University.

Trajan Pro

Minion Pro

Inspired by the timeless beauty of a number of Renaissance fonts, Minion Pro serves as a traditional text font. It adapts well to digital technology, presenting the richness of old forms within modern text formats. Clear and balanced, this font is suitable for almost any use. It was designed by Robert Slimbach in 1992.

Minion Pro

Frutiger

Designed by Adrian Frutiger in 1976, this clean sans serif font works well for body and display text. Its simplicity and clarity make it an excellent "voice" of DU. Design aficionados describe the font as relaxed and humanistic.

Frutiger

Mrs Eaves

Mrs Eaves was inspired by the 18th-century typefaces of John Baskerville and named after his housekeeper and artistic collaborator. Its use should be limited to ?boutique? applications, such as invitations, announcements and formal event programs. It was designed by Zuzana Licko in 1996.

Mrs Eaves

Times New Roman

A universally available font, Times New Roman is recommended for the body of correspondence and other desktop publishing applications. It was designed by Stanley Morison in 1931.

Times New Roman