Course Content
Lectures/ Teaching Sessions
Supporting the hands-on workshops are lecture and teaching sessions that give students exposure to diverse types of publishing. Leading executives, acknowledged as industry experts, explore a broad range of publishing issues. Here are the topics and faculty for 2012:
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Overview of Publishing (keynote address): Michael Pietsch, Executive Vice President, Hachette Book Group and Publisher, Little, Brown and Company.
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The Role of the Editor/Acquisition of the Manuscript/Making the Publishing Decision: Andrea Schulz, Vice President, Editor-in-Chief, Houghton Mifflin Harcourt; Publishing Institute graduate.
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The Role of the Literary Agent: Sandra Bond, Owner, Bond Literary Agency, discusses how agents work with authors to represent their books to editors.
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How the Novel Is Born: A discussion between Nick Arvin, Author of The Reconstructionist, HarperCollins Publishers, 2012 and Karl Weber, President, Karl Weber Literary, former Editor and Publisher with McGraw-Hill, John Wiley & Sons, Times Business/Random House, Inc.
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The Economics of Publishing: Robert Follett, President, Alpine Guild Inc., formerly Chairman and President, Follett Book Company.
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University Press/Scholarly Publishing, a Micro-workshop: Peter Dougherty, Director, Princeton University Press.
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College Textbooks/Role of the College Sales Representative: Roth Wilkofsky, Senior Publisher, Pearson Higher Education; Reid Hester, Executive Editor, Political Science, Pearson Higher Education and former Director, College Sales and Marketing, Rowman and Littlefield Publishing; Publishing Institute graduate.
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Copyediting and Proofreading: Alice Levine, Freelance Editor, formerly Copy Chief, Westview Press.
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Book Packaging, a Micro-workshop: Jim Becker, President, becker&mayer!
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Multi-Media Publishing: Jamie Bogner, Vice President, Content, Interweave Publishing.
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Book Design: Rebecca Finkel, Graphic Designer, Big Earth Publishing.
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Production: Chris Green, President and Chad Hamilton, Sales Associate, Frederic Printing.
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Reference/Information Publishing in Digital Age: Larry Baker, Senior Content Project Editor, Gale/ Cengage Learning; Publishing Institute graduate.
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E-books from a Library Perspective: Chris Brown, Reference Librarian and Coordinator for Government Documents, University of Denver.
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Children's Book Publishing, a Micro-workshop: Virginia Duncan, Vice President, Publisher, Greenwillow Books, an imprint of HarperCollins, with commentary from the bookseller's point of view from Judy Bulow, Children's Books Buyer, Tattered Cover Book Store.
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International Publishing and Subsidiary Rights: Kristin Kliemann, Vice President, Subsidiary Rights, John Wiley and Sons, Inc.
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Digital Publishing: Don't Mistake the Finger Pointing at the Moon... for the Moon. Mark Gompertz, Consultant and Executive Producer, Jacqueline Kennedy: Historic Conversations on Life with John Kennedy, Hyperion Books.
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Social Media Strategies: Erica Barmash, Marketing Manager, HarperCollins Publishers.
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Publicity: Scott Manning, President, Scott Manning and Associates.
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Press Releases: Karen Hemmes, Press Release Publicist, Publicity Connections.
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Scholarly Journals: John Tagler, Vice President and Executive Director, American Association of Publishers’ Professional and Scholarly Publishing Division.
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Legal Aspects of Publishing: Jon Tandler, Attorney, Ryley Carlock & Applewhite.
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Wholesalers: Kent Freeman, Chief Technology Officer, Ingram Digital Book Group and President, VitalSource Technologies, Inc.
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A Day with the Independent Publisher. A panel of experts from several houses across the country. The 2012 panelists: David Godine, David R. Godine, Publisher, Boston, MA; Gary Groth, Fantagraphics Books, Seattle, WA; Jack Jensen, Chronicle Books, San Francisco, CA; Carolyn Sakowski, John F. Blair, Publisher, Winston-Salem, NC; Marina Tristan, Arte Publico Press, Houston, TX; and Peter Workman, President and CEO, Workman Publishing, New York, NY.
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The Role of the Sales Representative and Bookstore Buyer: Cathy Langer, Lead Buyer, Tattered Cover Book Store and Deirdre Dolan, Vice President, Sales Manager, W.W. Norton & Company.
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The Bookstore and Censorship: Joyce Meskis, Director, Publishing Institute, and owner of Tattered Cover Book Store.
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Religious Publishing: Joel Fotinos, Vice President, Publisher, Jeremy P. Tarcher, an imprint of Penguin Group USA.
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How to Get a Job -- a Discussion on Resumes, Interviews, and Making the Connections: Susan Gordon, President, Lynne Palmer Executive Recruitment Agency and Robert Defendorf, Director, Human Resources, Scholastic, Inc.
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Roundtable of Publishing Institute Graduates. How they got their first jobs, what they are doing now.
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A morning with Dominique Raccah, President & Publisher, Sourcebooks Inc. followed by awarding of certificates and a graduation brunch.
