Using an actual manuscript from a leading publisher, students learn editorial skills such as preparation of a reader's report, substantive manuscript editing, copy editing, and proofreading. The workshop is directed by Karl Weber, President, Karl Weber Literary and Nan Gatewood Satter, independent book editor. Special sessions on copyediting and proofreading will be conducted by Alice Levine, freelance editor.
Students gain practical experience in writing sales copy, including publicity releases and advertisements. They also develop a total marketing plan, again using an actual manuscript from a leading publisher. Marketing week is directed by Carl Lennertz, Executive Director, World Book Night USA, formerly Vice President, Marketing/Independent Retailing, HarperCollins Publishers.
Short micro-workshops give the students an interactive experience with targeted acquisitions and formulating the book concept. Specific micro-workshops include university presses, children's books, book packaging and independent publishing.