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Interterm Classes

Current Marketing Perspectives

MKTG 3704/4705 - 4 credits

Dates: March 18-21, 2014
Days: Tuesday - Friday
Time: 8 a.m. - 6 p.m.
Instructor: Pallab Paul

Description: In this course, students and faculty will meet and interview several top business executives in Denver area as well as visit their facilities. Like most disciplines, marketing is evolving constantly. One can learn about marketing and its classic terms and notions by reading a text book. However, in order to familiarize ourselves with the current pressing issues, emerging ideas, and innovative applications, we must look up to both the industry practitioners and academic gurus. Such interaction with the managers and faculty will help the students understand the interface of theory and application. In addition, by identifying the current issues in marketing and learning how to develop strategies to handle them, students will be able to prepare themselves for the job market.

Contact: Pallab Paul at