Current Marketing Perspectives
MKTG 3705/4705- 4 Credits
|Dates:||December 2-5, 2014|
|Registration Deadline:||November 15, 2014|
Description: In this course, students and faculty will meet and interview several top business executives in Denver area as well as visit their facilities.
Like most disciplines, marketing is evolving constantly. One can learn about marketing and its classic terms and notions by reading a text book.
However, in order to familiarize ourselves with the current pressing issues, emerging ideas, and innovative applications, we must look up to both the
industry practitioners and academic gurus. Such interaction with the managers and faculty will help the students understand the interface of theory
and application. In addition, by identifying the current issues in marketing and learning how to develop strategies to handle them, students will be able to
prepare themselves for the job market.
- Learn how the definition of marketing could change from industry to industry & over time
- Examine the connection between marketing theories and marketing practices
- Scan, analyze and synthesize current trends in marketing
- Evaluate & develop innovative marketing strategies for a company/industry/topic
Program Fee: $25 (Covers course materials)
Contact: Pallab Paul at firstname.lastname@example.org or 303-871-4143