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Special Programs


Winter Interterm Courses

Current Marketing Perspectives

Current Marketing Perspectives

MKTG 3705/4705- 4 Credits

Dates: December 3-6, 2013
Days: Tuesday- Friday
Location: On Campus
Instructors: Pallab Paul
Registration Deadline: November 15, 2013


Description: In this course, students and faculty will meet and interview several top business executives in Denver area as well as visit their facilities.  
Like most disciplines, marketing is evolving constantly.  One can learn about  marketing and its classic terms and notions by reading a text book.
However, in order to familiarize ourselves with the current pressing issues, emerging ideas, and innovative applications, we must look up to both the 
industry practitioners and academic gurus.  Such interaction with the managers and faculty will help the students understand the interface of theory
and application.  In addition, by identifying the current issues in marketing and learning how to develop strategies to handle them, students will be able to 
prepare themselves for the job market.

Learning Objectives:

  • Learn how the definition of marketing could change from industry to industry & over time
  • Examine the connection between marketing theories and marketing practices
  • Scan, analyze and synthesize current trends in marketing
  • Evaluate & develop innovative marketing strategies for a company/industry/topic

Contact: Pallab Paul at or 303-871-4143