University Communications
Brand Guidelines
At DU, our brand is focused on a defining vision that guides most of our actions: We strive to improve the human condition. We do so ...
- by shaping the minds and hearts of our students through the excellence and relevance of their DU experience.
- by preparing them to be educated, capable and committed agents of change.
- by leveraging our intellectual capital to help resolve the great issues of the day.
This can be distilled into a single message: DU is a leader in tackling the great global issues of our day.
University Communications serves as the University's central brand management resource, providing guidance on logo and graphic standards as well as a library of branded stories, photos and videos for use in print or online. University Communications also maintains a list of preferred vendors for graphic design, writing, editing, and other communications and marketing services.
Communicating the DU Brand to the Public
Follow these tips when communicating our brand to a public audience:
Foster conversation. You and your readers are real people, so talk to them that way. Use an authentic "voice," and feel free to express your personality. Don't lecture or broadcast repeated promotional messages; instead, encourage conversation with open-ended content that invites readers to respond.
Add value. If you want people to read your content, write about things that your audience will value. Your social communication doesn't have to be all DU all the time. Remember: DU is here to create, share and apply knowledge. Use social media to provide unique, informed perspectives on non-DU topics that are relevant to your audience.
Create a buzz. DU is working to improve the human condition and address the great issues of the day. Spread the word about the many ways DU and its people are making the world a better place. Encourage your audience to share ideas and get involved, and provide ways for them to participate.
Share the DU network. Follow other DU social media accounts, and when you find interesting posts, repost or retweet them for your audience, including your own personal comments whenever possible.