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Pamphlet/Brochure
Rebekah Shultz Colby
As you travel around DU and Denver, you probably notice pamphlets or
brochures everywhere. Unlike the editorial or letter to the editor,
their intentions might not be as overtly political or entirely based on
current events. But also unlike an editorial or letter to the editor,
pamphlets almost always want their audience not only to change their
minds about something but also to do something about it join an
organization, change a bad habit, or try something new, etc. In other
words, pamphlets are very action-oriented, so being persuasive to a
specific audience is even more important.
In this assignment, you will design a brochure or pamphlet. You can
either use the topic you have been working on all quarter or an entirely
new topic. You can pick a new audience or keep an old audience you
either directed your editorial or letter to the editor to. Either way,
your pamphlet should be informative and persuade your audience of your
position on your topic.
Your pamphlet should be well researched and supported. However, like the
letter to the editor, you have limited space. So, you will use graphics,
pictures, and other strategies to grab your audiences attention, inform
them of your issue, and persuade them to accept your position. Like the
other assignments, I will expect a works cited page in MLA style,
although it will not appear as part of your brochure.
Because you want to convey the most amount of information possible in a
persuasive way within the limited space of a pamphlet, keeping your
audience and purpose in mind while you compose becomes especially
important. In other words, how can you persuade your audience
specifically of your position i.e. to change their minds, to try
something new, to learn new habits, etc? So, while you compose your
pamphlet, keeping these questions in mind will be helpful:
1) What is the purpose of your pamphlet? What specifically do you want
to persuade your audience of? Why?
2) Who is the audience for this pamphlet? Where will it appear? What
type of people usually comes here?
3) How can you use visuals to make your points both clearer and stronger
for your audience? How can you save space by conveying more information
through visuals instead of words?
4) Thinking of the rhetorical features of effective pamphlets we
discussed in class, what are 3 or 4 specific rhetorical strategies you
want to use to reach this audience? Why do you think these strategies
will be effective?
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