Heather Martin's WRIT 1122 Subvertisement

Students picked an ad or ad campaign to target and thought about: 1) What interests them about this ad or campaign? 2) How does it work rhetorically? 3) What argument does it use to attract the consumer? 4) What is the negative impact of the ad or ad campaign? 5) What is problematic about the ad? Then students designed their subvertisement, using whatever means they wanted, from Photoshop to a paper copy of the ad using collage, to create their subvertisement. In designing the subvertisement, students needed to consider every element of the advertisement, from the text and the slogans to the graphics and layouts used.

Jose Cuervo Subvertisement
Lauren Barnwell

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