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College of Arts, Humanities & Social Sciences

Media, Film & Journalism Studies

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Visiting Marsico Scholar: Dr. Mara Einstein

Compassion, inc.: pink ribbons, red dress and the making of the hyper charity

Dr. Mara Einstein - Keynote Speaker On May 14, 2015, Visiting Marsico Scholar, professor, marketing consultant and author Dr. Mara Einstein led a discussion on the commercialization of philanthropy and the growing trend of shopping for social change. 

Dr. Einstein presented "Compassion, Inc.: Pink Ribbons, Red Dress and the Making of the Hyper Charity." Faculty and students had the opportunity to ask questions and engage in an important dialogue.

A professor of Media Studies at Queens College, New York, Dr. Einstein is also the author of Compassion, Inc.: How Corporate America blurs the line between what we buy, who we are and those we help (University of California Press, 2012).

View photos from the lecture. Click on the video below to view the lecture.