Undergraduate Programs
Strategic Communication
As our lives and communities continue to become globalized, communication skills continue to grow in popularity and necessity. To be a successful strategic communicator, you must develop skills in interpersonal communication, group and organizational communication, traditional mass media and new, ever-evolving digital media.
The Bachelor of Arts in Strategic Communication emphasizes leading-edge communication theory and practice, grounded in history and strategic planning. You'll be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging.
You'll benefit from the varied expertise of our faculty in nonprofit, international, intercultural, health, corporate, crisis and political messaging as you learn what it means to be a strategic, ethical and culturally sensitive communicator.
Fields that employ strategic communications professionals include public relations firms, advertising agencies, health agencies, government and nonprofits. U.S. government statistics project a 21 percent growth in the public relations field over the next ten years.
CURRICULUM & COURSEWORK PLAN
For students who are entering the Strategic Communication program in or after Fall 2015
Click here to see a full list of Media, Film & Journalism Studies courses and course descriptions.
Get Involved
Opportunities for involvement across DU are available to Media, Film & Journalism Studies students hoping to hone their journalism, media, and film skills outside of the classroom. Our students participate in a variety of extracurricular activities, working with classmates, faculty, and alumni to gain experience and have fun.
Project DU F.I.L.M.
The Clarion Student Newspaper
KXDU Radio
Other Student Organizations
Talk to Us
Submit an Inquiry
Ask us Anything
Set up a Campus Visit
Social Networks
How to Apply
Start your online application!
More information about the admissions process and what to expect can be found on the DU Admissions website.
Application deadlines:
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November 1st: Early Action AND Early Decision I deadline
(Submit either the Pioneer Application or Common Application) -
January 15th: Regular Decision AND Early Decision II deadline
(Submit either the Pioneer Application or Common Application) - Applications submitted after January 15 will be considered on a case-by-case, space-available basis.
How to Declare a Major
Ready to start earning your degree? Declare or change your major or minor by submitting this form to the Office of the Registrar:
Please note that students are not currently able to double-major within the MFJS Department (e.g. be a Journalism Studies and Media Studies double major).