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College of Arts, Humanities & Social Sciences

Media, Film & Journalism Studies

Strategic Communication

Undergraduate Programs

Strategic Communication

As our lives and communities continue to become globalized, communication skills continue to grow in popularity and necessity. To be a successful strategic communicator, you must develop skills in interpersonal communication, group and organizational communication, traditional mass media and new, ever-evolving digital media.

The Bachelor of Arts in Strategic Communication emphasizes leading-edge communication theory and practice, grounded in history and strategic planning. You'll be introduced to the concepts, skills and issues associated with different types of public information campaigns and other forms of strategic messaging. 

Two students talk about career goals during an industry networking event

You'll benefit from the varied expertise of our faculty in nonprofit, international, intercultural, health, corporate, crisis and political messaging as you learn what it means to be a strategic, ethical and culturally sensitive communicator. 

Fields that employ strategic communications professionals include public relations firms, advertising agencies, health agencies, government and nonprofits. U.S. government statistics project a 21 percent growth in the public relations field over the next ten years.

CURRICULUM & COURSEWORK PLAN

 


Click here to see a full list of Media, Film & Journalism Studies courses and course descriptions.

Get Involved

Opportunities for involvement across DU are available to Media, Film & Journalism Studies students hoping to hone their journalism, media, and film skills outside of the classroom. Our students participate in a variety of extracurricular activities, working with classmates, faculty, and alumni to gain experience and have fun.

 Project DU F.I.L.M.

Initiated in 2015 by Professor Sheila Schroeder, Project DU F.I.L.M. (Film Initiative Linking to Mentors) aims to pair existing Film Studies and Production students with professional alumni mentors to produce, shoot, edit and distribute a short fiction film shot on location in Colorado and a behind-the-scenes documentary about the process. Their first film, Happy F-ing Valentine's Day, has won awards at the Broad Humor Film Festival in Los Angeles and the Front Range Film Festival in Longmont, CO. They are currently working on their second film, Scary Lucy. Learn more on the Project DU F.I.L.M. webpage and Facebook page.

 

The Clarion Student Newspaper

The Clarion has been the main source of DU news for the University's campus since 1899. It is staffed entirely by DU students with the Media, Film & Journalism Studies Department's Professor Andrew Matranga as the faculty advisor. Read The Clarion . 

 

KXDU Radio

KXDU is DU's student-run radio station which streams online daily. The station is run by elected student officials who encourage all interested students to create and air their own programs regardless of experience or expertise.Find out more and listen live on the KXDU website. 

 

Other Student Organizations

DU is home to 32 club sports, 6 intramural sports, 23 Greek organizations, and 142 other clubs and organizations. Find your fit on the Student Engagement website. 

 

Talk to Us

Ask us Anything

We are happy to answer any questions you have. 

  • Talk to our Undergraduate Program Director, Dr. Rachael Liberman

 

How to Apply


                                  Start your online application!

 More information about the admissions process and what to expect can be found on the DU Admissions website.

Application deadlines:

  • November 1st: Early Action AND Early Decision I deadline
    (Submit either the Pioneer Application or Common Application)
  • January 15th: Regular Decision AND Early Decision II deadline
    (Submit either the Pioneer Application or Common Application)
  • Applications submitted after January 15 will be considered on a case-by-case, space-available basis.

 

How to Declare a Major

Ready to start earning your degree? Declare or change your major or minor by submitting this form to the Office of the Registrar: 

Major Change Form

 

Important Details 

Academic Calendar
  • The University of Denver operates on the quarter system, rather than the semester system. Each quarter is 10 weeks long. 
    • Fall Quarter: mid-September through mid-November
    • Winter Quarter: January through mid-March
    • Spring Quarter: mid-March through May
    • Summer Quarter: mid-June through mid-August (summer courses are offered, but not required)
  • 2018-2019 Academic Calendar (PDF)

 

Undergraduate Bulletin

The Undergraduate Bulletin serves as the governing document for University's undergraduate academic programs, courses and policies.

DU Undergraduate Bulletin