Marketing Efforts Review Working Group
Charge: This working group will make recommendations to consolidate and combine graduate enrollment marketing efforts and investments with the goal to reduce costs but retain and build applicant pools. Building on current knowledge about data, systems, and marketing intelligence, this group will base its recommendations on the research findings and analysis from the recent Carnegie Dartlet reputation strategy work. It will also develop processes for lead generation, referrals, and marketing strategy across units.
Timeframe: This group will summarize findings for senior administration and the Board of Trustees by February 28, 2021.
Chair
Renea Morris
Vice Chancellor, Marketing and Communications
Members
Leia Liberatore
Director of Procurement Services, Shared Services
Brittani McClendon
Senior Manager of Marketing and Communications, Office of Graduate Education
David Thomas
Executive Director, Online Programming
Rachel Balows
Direct of Communications, Undergraduate Admissions
Patty Hickman
Director of Graduate Career and Professional Development
Chris Nicholson
Assistant Dean of Enrollment Management, Marketing and Partnerships, University College
Jodi Dye
Director of Admission, Morgridge College of Education
Randi Eskanos
Director of Marketing, Daniels College of Business
Hope Wisneski
Associate Dean, Operations Chief of Staff, Graduate School of Social Work
Julie Schellman
Director of Enrollment, Graduate School of Professional Psychology
Daniel Doerr
Director of Graduate Enrollment, Korbel School of International Studies
Keri Ungemah
Assistant Dean of Communications and Chief of Staff, Sturn College of Law
Tali Koziol Thomason
Director of Marketing, Communications and Events, Ritchie School of Engineering and Computer Science
Laura Ralston
Director of Graduate Recruitment and Admissions, College of Arts Humanities and Social Sciences
Nathan Willers
Director of Communications, College of Natural Sciences and Mathematics
Staff Support:
Jessica Kibble
Director of Operations, Marketing and Communications