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Health & Counseling Center

Thriving on your 21st Birthday

Health Promotion

Thriving on Your 21st Birthday Program

For those that choose to drink, the transition to turning 21 often includes new challenges such as drinking for the first time, drinking in new and unfamiliar environments, and being faced with pressure to consume more than they may have in the past. By teaming up with local businesses, Health Promotion has created a free 21st Birthday coupon book and informational session designed to provide students with a toolkit for a safer and more enjoyable celebration!

We believe this initiative is important because we want students who choose to go out on their 21st birthday and celebrate with alcohol or cannabis to do so safely. We know that eating food while using substances is a good harm reduction strategy. Additionally, we want to provide students with fun activities to participate in on their 21st birthday that can serve as an alternative to using substances.

Free coupon books include free or reduced-price deals from local businesses to use on the week of your 21st birthday. The coupons will be given to each student, along with a brief educational session (10 minutes) about alcohol and cannabis with a Thrive Peer Educator, when they register to pick up their coupon book within a week of turning 21. Students must come themselves on or before their birthday, since coupon books are valid starting on your birthday for one week.

How can I participate?

If you’re a current DU student who is turning 21 soon and would like to participate in this program, see our CrimsonConnect events in Fall 2021 to sign up:

All scheduled 10 minute pick-ups will take place in the Community Commons. A virtual option can be scheduled by appointment by contacting Drop-ins will not be accepted at this time. Once you register, you will receive a confirmation email with more information. For questions or more information, please contact

2021 Community Partners

  • Birdcall – Evans Ave location
  • Ben & Jerry's – Evans Ave location
  • Anthony's Pizza & Pasta – Evans Ave location
  • Chipotle Mexican Grill
  • Which Wich Superior Sandwiches – Colorado Blvd location
  • Earth Treks Climbing Gym – Englewood location
Do I need to register to pick-up a coupon book?
  • Yes, CrimsonConnect registration is required. Please bring your DU ID to verify your registration when you meet with us. Please kindly cancel your registration if you can no longer attend an educational session so someone else can register.

Do you require proof of birth date?

  • We recognize that requiring a proof of birth date means exclusion to people who do not have identification or are undocumented, so we will not require ID verification for this program. We welcome all people with all statuses to participate this program as long as you are a current student and register in CrimsonConnect. With that, please bring your DU ID card with you to confirm your registration.

I forgot to come in before my 21st birthday. Can I still participate?

  • Yes, we will allow this temporarily! If your birthday in 2021 has already passed, you can still participate in this program before December 2021.

I'm not on campus or in Denver this quarter. Can you mail me the coupons?

  • Unfortunately, no, we cannot mail coupon books. Also, the coupons are for local Denver businesses so if you're not in the DU area, you won't be able to redeem them.

When do the coupons expire?

  • Coupons are valid within a week of a person's 21st birthday. All community partners have the right to ask for state ID and/or refuse service at any given time.

Can my friend pick up the coupons for me?

  • No. We cannot allow friends to pick up the coupon books for their friend. The person turning 21 must be the one participating in the program and picking up the coupon book themselves. If the available pick-up times don't work for your schedule, please email to schedule an appointment.

My birthday is during a school break. Can I still participate in this program?

  • Yes. During break times, please contact Health Promotion for adjusted times that the program will be offered at

I am a local business interested in being a part of this program. Who do I contact?

  • Great! Please contact or 303-871-7791 to get set up with our program.

Thriving on your 21st Birthday