Nearly a year ago, MarComm began engaging in a consensus-based, multi-year, multi-phase project to refine and refocus DU’s brand. The aim of the strategy is to impact the University’s reputation, recruitment, and ultimately, revenue.
MarComm’s marketing efforts have picked up speed significantly with the activation of the reputation strategy and rollout. Work is happening continuously on multiple fronts right now, and more is started each day. I’d like to draw your attention to a few initiatives.
Hopefully by now, many of you are aware that we are engaging in a consensus-based, multi-year, multi-phase project to refine and refocus DU’s brand to impact reputation, recruitment, and ultimately, revenue.
Through marketing and communications strategies, two of MarComm’s primary goals are to protect DU’s reputation and inspire student to enroll and engage
Momentum on the website migration increased considerably this month. We launched 28 sites (284 pages) since our April communication.
Remember when you heard that one day, we’d have paperless offices as technology promised to replace our need for hard copies? While AT&T posted the first ever banner ad on the web starting a digital wave in 1994 and we are now able to consume news and reading material online, print has not dissipated completely.
In a book review of Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World by New York Times bestselling author and social media expert Gary Vaynerchuk, a blogger shares 30 statements that he describes as the “hardest hitting right hooks of information.”
I remember hearing the phrase, “change is constant,” when I was fairly young in my career. It was always inferred that this was something unavoidable but not necessarily something I should look forward to embracing. That didn’t sit well with me.
