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Critical Thinking, Innovation & Persuasion

DU's Center for Professional Development is proud to present courses on Critical Thinking, Innovation and Persuasion - a series of workshops led by marketing and organizational development expert Travis White, Ph.D. Dr. White will lead you in hands-on learning and exercises to use your brain and body to think more clearly and decide more effectively and converse more persuasively.

Email cpd@du.edu to be the first to hear about registration. 

Professionals: $250
DU affiliates (Faculty, Staff and Alumni): $225
Bulk for Professionals (with all 3 courses): $699
Bulk for DU affiliates (with all 3 courses): $675

The individual courses are:

Critical Thinking: How to Use Your Brain and Body to Think More Clearly and Decide More Effectively - Information

Dates Coming Soon!
University of Denver - Morgridge College of Education - Ruffatto Hall (room 105)
Denver, CO 80210

Time: Coming Soon

Professionals: $250
DU affiliates (Faculty, Staff and Alumni): $225
Bulk for Professionals (with all 3 courses): $699
Bulk for DU affiliates (with all 3 courses): $675

This conference offers 7.0 Contact Hours credits.

Did you know that 95% of your decisions are made without ever thinking about them consciously? Only 5% of our decisions result from higher-level, critical thinking and even those decisions may be the result of flawed processes. Join teacher and executive Travis White as he helps you to understand how to develop a clear, effective critical thinking process. First, examine your own "factory-installed biases," those instincts you were born with but may have no awareness of. Then, armed with a better understanding of the foundation you're working upon, learn how to be a better critical thinker. Travis shares tips to help you slow down, ask insightful questions and reframe the dilemmas you face. For example, learn to reframe "whether or not" questions in order to open your mind to better alternatives.

Then, Travis helps you to apply your skills in two arenas of your life:

  1. Thinking as an individual: How do you perceive and relate to the world around you? How do you deceive yourself? How do you know if something is true? How can you think strategically?
  2. Thinking within an organization: Thinking as individuals is difficult; it becomes even more complicated in organizations where you have the added pressures of social and political status, profit motives and authority hierarchies. How can you make good decisions? How can you improve decision processes? How can you spur innovation while avoiding debacles?

Come away with a newfound awareness of your own critical thinking processes, tools to improve your critical thinking skills, and the ability to put them into regular practice personally and professionally.

Learning Objectives:
By the end of the course, you should be able to:

  • Use the basic elements of critical thinking to understand your biases, think more clearly, and make more effective decisions.
  • Use the tenets of critical thinking to evaluate evidence more effectively, judge the validity of information, and avoid jumping to conclusions that are not warranted by the evidence.
  • Use the elements of decision science to separate decision processes from decision outcomes and develop better decision-making processes.
  • Understand why organizational decisions often result in poor outcomes and identify structures and processes that can improve organizational outcomes.
  • Identify methods for creating good ideas and recognize the role of diversity in improving our ability to create good ideas and make effective decisions.
The Practical Aspects Of Innovation: How To Think Outside The Box When You Don't Know Where The Box Is - Information

Dates Coming Soon!
University of Denver - Morgridge College of Education - Ruffatto Hall (room 105)
Denver, CO 80210

Time: Coming Soon

Professionals: $250
DU affiliates (Faculty, Staff and Alumni): $225
Bulk for Professionals (with all 3 courses): $699
Bulk for DU affiliates (with all 3 courses): $675

This conference offers 7.0 Contact Hours credits.

It seems that everybody wants to be more innovative these days.  But successful innovation strategies are built on a keen understanding of what needs to change and what doesn't.  Willy-nilly investment in change for its own sake is doomed to failure. Additionally, many companies focus their innovation investment on products.  For most companies, however, it's very difficult to create innovative products without first addressing the need for process innovation. Changing your processes can help you change your products – not vice-versa.

Join teacher and executive Travis White as he shows you how to improve your return on innovation investment by addressing each of the following in your organization:

  • Assessment: What needs to change and what doesn't?
  • Customer needs analysis: Understanding the difference between what customers say they want and what they really want.
  • Process innovation: What needs to change in the way you do business?
  • Sustaining innovations: Innovations that improve what you're already doing.
  • Disruptive innovations: How to spot and deal with innovations that could kill your business.
  • Organizational forms: Designing organizational structures that stimulate innovation while minimizing cultural clash between "mainstream" and "innovative" segments of your business.

Using discussion, case studies and hands-on exercises, Travis focuses on the practical aspects of innovation, sharing a variety of tools and techniques, many of which you can implement immediately.

Learning Objectives:
Come away with the following insights:

  • How to create an environment that supports innovation
  • How to implement innovative ideas that lead to positive results
The Art of Ethical Persuasion: Techniques to Create Win-Win Solutions

Dates Coming Soon!
University of Denver - Morgridge College of Education - Ruffatto Hall (room 105)
Denver, CO 80210

Time: Coming Soon

Professionals: $250
DU affiliates (Faculty, Staff and Alumni): $225
Bulk for Professionals (with all 3 courses): $699
Bulk for DU affiliates (with all 3 courses): $675

This conference offers 7.0 Contact Hours credits.

Dwight D. Eisenhower once said, "Leadership is the art of getting someone else to do something you want done because he wants to do it." If that's true, then leadership depends on a critical skill called "persuasion." We all seek to persuade others to comply with our requests. At the same time, we're all impacted by others who are doing the same thing. Because of this constant push-pull across our personal and professional relationships, you could say that we live our entire lives in changing spheres of persuasion. But wouldn't the world function better if we all understood how to use persuasive techniques ethically?

Ethical persuasion is simply a persuasive interaction where all parties involved can benefit from the interaction. It's not a question of "winning" or "losing" an argument. It's a question of gaining agreement. If you "win" an argument but don't gain agreement with the other side, what really have you won? Join teacher and executive Travis White as he examines a variety of concepts, techniques and tools designed to improve the persuasiveness of your written and spoken interactions. Start with the difference between persuasive language and persuasive behavior. Learn to recognize and employ words and actions that persuade others (and those that don't). Next, learn the various ways that people argue and how you can use persuasive techniques to gain agreement and establish common ground. 

To persuade effectively – and ethically – you'll need empathy. The essence of good persuasion is to start with the other person's perspective, not yours. When you understand what other people want and need, you become more empathetic and more persuasive. Through presentations and active discussions, Travis will lead you through the key concepts of persuasion and give you some opportunities to practice your newfound skills. Come away with a better ability to persuade others as you also learn to help others achieve their own goals.

Learning Objectives:
Students will understand: 

  • Two major influence models: 1) influence based on behavior 2) influence based on language.
  • The major objectives of persuasion and the difference between debates and battles.
  • Robert Cialdini's six "weapons of influence".
  • The classical concepts of ethos, logos, and pathos and how to deploy them.
  • How verb tenses affect persuadability.
  • How to deploy deductive logic and inductive logic in a persuasive presentation.
  • The difference between deliberative and demonstrative presentations.
  • The dimensions of ethical persuasion. Be able to identify examples of unethical persuasion.
 
Travis White, Ph.D.
Find out more about Dr. White and his work

Travis White

 

 

 

 

 

 

 

 

 

 

Travis White, PhD

As a teacher, executive, blogger and consultant, Travis White has worked in marketing and organizational development since 1978. As an executive, he has helped lead companies through myriad transitions including mergers, acquisitions, technology migrations, spin-offs and IPOs. He has held C-level positions at several technology companies, including J.D. Edwards, Lawson Software, Datria and Solbourne Computer. Travis produces articles on strategy, innovation, branding and critical thinking for his website, traviswhitecommunications.com. His consulting clients include small to medium software companies that are experiencing growth pains as well as a broad range of companies that wish to innovate more effectively. Travis enjoys outdoor sports, including bicycling, snowshoeing and hiking. He has climbed some of the highest mountains in Colorado, Mexico and Ecuador. In 2011, he bicycled across America, starting in Astoria, Oregon and finishing, seven weeks later, in Portsmouth, New Hampshire. He used the ride to raise $31,000 for the National MS Society. Travis holds a Ph.D. in information science and education from the University of Denver where he is now an Adjunct Professor.

Register Today!!

For questions contact the Center for Professional Development at  cpd@du.edu  or 303-871-4161

The University of Denver, Graduate School of Professional Psychology (GSPP) is approved by the American Psychological Association to sponsor continuing education for psychologists. GSPP maintains responsibility for this program and its content.