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Course Info

CPD-0234 – Developing your Brand and Marketing Plan (CPD-0234_WTC4)

Developing your Brand and Marketing Plan

This course will give you guide rails for understanding and developing your company culture, creating your Purpose, Vision, Values, and Positioning, communicating your brand with authenticity and uniqueness, understanding visual identity, and solving problems with Design Thinking.

Learning Objectives
Upon completing this course students will be able to:
  • Develop clear articulations of their business Purpose, Vision, Values, and Positioning.
  • Evaluate and communicate their Brand Personality.
  • Craft a messaging campaign for their company/product/service.
  • Add value to their product/service through Design Thinking.
  • Solve any problem business problem through Design Thinking.
This course offers 12 CE hours

Four Sessions – Wednesdays
February 17, 24, March 3, 10
6:00 PM – 9:00 PM
Online via Zoom

Cost: $450
Discounts (use code when registering):
DU Affiliates (alumni, faculty, staff): 10% off - code: CPDDU10
Students: 15% off - code: CPDDU15

Certificate Information

Upon successful completion of this course, students will receive a certificate of completion. Students who complete all 4 courses in the program will receive a certificate in Business Development. Learn more here.

Harris Kalofonos
is the Manging Director at Goodvoice Group. Harris has served the Olympic movement for two decades in key management roles. He has worked at five Olympic Games, the brand team of Olympic City USA, as well as for Olympic sponsors such as Liberty Mutual, Nike, and Panasonic. Harris always had an interest connecting the dots of his past experiences through the development of one of a kind partnerships. Understanding intentions, meeting expectations, activating spaces, and fostering conversations are his core values that he infuses into Goodvoice Group culture.

Jeremy Reeves is Content Director, Primary Writer, and Strategist at Goodvoice Group. Jeremy takes dreams and aspirations and translates them, poetically and meaningfully, into tangible goals. He bridges the gap between human understanding and business perspective.

Martin Drexler is Design Director and Ideator at Goodvoice Group. His resume includes over 20 international Design Awards, including the prestigious German Brand Award Gold, D&AD Gold, Internet.

About the World Trade Center Denver
The World Trade Center Denver helps companies and entrepreneurs collaborate locally, connect strategically, and thrive on the global stage. Our network of experts and comprehensive training provides companies the resources they need to succeed. Our trade experts are available to assist companies on a one-on-one basis and provide customized solutions.
Course Details
Location: University ParkMode of Study: OnlinePlaces Left: 25Waitlist Places Left: 15Fee: $450


Days of the WeekStart DateEnd DateTimeVenueInstructor
Wednesday17th February 202110th March 202106:00PM - 09:00PMN/AN/A