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Course Info

CPDDU-0049 – Leadership and Persuasion (CPDDU-0049_PERSU)

Leadership and Persuasion

The art of persuasion allows us to share ideas effectively, without anger or defensiveness. As we seek to persuade others to agree with us, we also open ourselves to their persuasive efforts. As ideas flow back and forth, better ideas emerge. Examine both linguistic and behavioral techniques of persuasion under the guidance of teacher and executive Travis White. Using active exploration of presentations, readings, discussions, and projects, students will have plenty of opportunities to practice their new persuasive skills. Come away with a better ability to persuade others and in the process create successful teams.

Learning Outcomes
Upon completing this course, students will be able to:
  • Recognize and employ words and actions that persuade others (and words and actions that don’t).
  • Examine various ways that people argue, and how you can use persuasive techniques not so much to "win" an argument but to gain agreement.
  • Ask questions effectively to open minds (including their own).
  • Build powerful presentations and effective arguments.
This course offers 7 CE hours

One Session
Saturday, February 15, 2020
9:00 AM – 4:30 PM (30 minute lunch on your own)
DU Campus

Certificate Information

This course is part of the Leadership Skills Certificate. Students who complete all three courses in this pathway will earn a Leadership Skills Non-Credit Certificate. The other courses in the pathway are cpddu-0045: Change Management and Leadership and cpddu-0031: Strategic Thinking.Learn more here.

Cost: $250
Discounts (use code when registering):
DU Affiliates (alumni, faculty, staff): 10% off - code: CPDUCOL10
Students: 15% off - code: CPDUCOL15


As a teacher, executive, blogger and consultant, Travis White has worked in marketing and organizational development since 1978. As an executive, he has helped lead companies through myriad transitions including mergers, acquisitions, technology migrations, spin-offs and IPOs. He has held C-level positions at several technology companies, including J.D. Edwards, Lawson Software, Datria and Solbourne Computer. Travis produces articles on strategy, innovation, branding and critical thinking for his website, He holds a PhD in Information Science and Education from the University of Denver where he is now an adjunct faculty member.
Course Details
Location: University ParkMode of Study: In-personPlaces Left: 30Waitlist Places Left: 0Fee: $250


Days of the WeekStart DateEnd DateTimeVenueInstructor
Saturday15th February 202015th February 202009:00AM - 04:30PMN/AN/A