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ENRICH-0417 – Music: Business of Music (ENRICH-0417_MBIZ)

Music Business: Why Denver Sees It as a Sound Investment

It took a while, but philosopher Friedrich Nietzsche’s quote, “Without music, life would be a mistake,” is catching on. Today, it’s striking a chord with civic leaders, elected officials and average citizens who are finally seeing music for the sound investment it truly is. Because of that, they’re now supplying steadfast support not only for musicians but also for businesses and organizations related to music. And this has literally led to a movement, specifically the Music Cities Movement. Cities here and abroad are using what are called music ecosystems to—among other things—help songwriters and musicians develop their talents. A textbook example of this? Both Denver and Colorado have earned worldwide recognition for their achievements in music. In fact, Colorado was selected as the host for the 2020 international Music Cities Convention. Join award-winning music professor Storm Gloor for a behind-the-scenes tour of this sweeping movement. Learn how music ecosystems are built and their components: audience development, songwriter and performer support, community collaboration and much more. Discover how Denver and the state created their music ecosystems, why they’re so vibrant, how the economics work and what you can expect in the coming years. Explore how local music-related organizations play into ecosystems and the difference they’re making in the lives of Coloradans. You’ll definitely want to tune in for this course.

Four Zoom sessions
Thur., Nov. 5, 12, 19, Dec. 3, 2020, 7-9 pm MT

Storm Gloor is an award-winning professor who began studying the music industry at age 9, which led him to a career in that very industry for many years before entering academia. His research and ability to help aspiring musicians, songwriters and professionals reach their career goals has been widely recognized.
Course Details
Location: University ParkMode of Study: OnlinePlaces Left: 45Waitlist Places Left: 10Fee: $140


Days of the WeekStart DateEnd DateTimeVenueInstructor
Thursday5th November 202019th November 202007:00PM - 09:00PMN/AStorm Gloor
Thursday3rd December 20203rd December 202007:00PM - 09:00PMN/AStorm Gloor