Skip navigation

Natural Sciences & Mathematics

Interterm Courses

Summer Interterm Courses

Brand Management

Marketing Perspectives

MKTG 3704/4705 - 4 credits

Dates: June 12-15, 2018
Days: Tuesday-Friday
Time: 8 am - 6 pm
Instructors: Pallab Paul

Description: 

Like most disciplines, marketing is evolving constantly. One can learn about marketing and its classic terms and notions by reading a text book. However, in order to familiarize ourselves with the current pressing issues, emerging ideas, and innovative applications, we must look up both the industry practitioners and academic gurus. In this course, we (students and faculty) will meet/interview several top business executives in the Denver area as well as visit their facilities. Such interaction with the managers and faculty will help the students understand the interface of theory and application. In addition, by identifying the current issues in marketing and learning how to develop strategies to handle them, students will be able to prepare themselves for the job market. 


For more course information contact Pallab Paul.

REGISTER ONLINE VIA PioneerWeb

APPLY FOR FINANCIAL AID ONLINE