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Special Programs


Winter Interterm Courses

Current Marketing Perspectives

Current Marketing Perspectives

MKTG 3705/4705- 4 Credits

Dates: November 28- December 1, 2017
Days: Tuesday- Friday
Times: 8am-6pm
Location: On Campus
Instructors: Pallab Paul


Description: Like most disciplines, marketing is evolving constantly. One can learn about marketing and its classic terms and notions by reading a text book. However, in order to familiarize ourselves with the current pressing issues, emerging ideas, and innovative applications, we must look up to both the industry practitioners and academic gurus. In this course, we (students and faculty) will meet/interview several top business executives in Denver area as well as visit their facilities. Such interaction with the managers and faculty will help the students understand the interface of theory and application. In addition, by identifying the current issues in marketing and learning how to develop strategies to handle them, students will be able to prepare themselves for the job market.

Learning Outcomes:

  • Learn how the definition of marketing could change from industry to industry & over time – identify the relevance and scope of marketing
  • Examine the connection between marketing theories and marketing practices
  • Scan, analyze and synthesize current trends in marketing
  • Evaluate & develop innovative marketing strategies for a company/industry/topic

Contact: Pallab Paul