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Special Programs

Interterm Classes

Winter Interterm Courses

MFJS 3900/4912: Star Wars and the Power of Franchise

Star Wars and the Power of Franchise: How Myth and Branding Created a Legend

MFJS 3900/4912 - 4 credits

Dates: December 11-15, 2017
Days: Monday-Friday
Times: 10am-4pm
Instructor: Andrew Matranga
   On campus, Online & Field Trips

Description: 

We are a time that seems to be "peak Star Wars," some 40 years after the move was first released to the movie going public. After a period of dormancy, resurgence and now primacy, the three-part trilogy of the Star Wars saga enters into its fifth decade with new films, new popularity and deeper integration into popular culture with the acquisition by Disney.

In this class we will analyze the historical foundations of the original film and its storytelling devices, and along the way discuss marketing, mythology and the critical takes on the movie's role in the canon of filmmaking. Expect to learn about sound design, movie scoring, special effects and the many twists and turns of the universe set in a galaxy far, far away. You will pick one aspect of the Star Wars universe to dissect in Medium.com think piece, and you will be required to participate in daily class discussions, in person and on Twitter.

 
For more information, contact Andrew Matranga.

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