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Best Practices

Marketing

Marketing your event is essential for reaching students. Your marketing strategy might include advertising, co-programming, and developing personal relationships across campus.

 

ADVERTISING

Advertising is great way to get your event noticed on campus. Below are just a few of the methods you may choose to employ.

Note: DO NOT start advertising until receiving confirmation for all space requests and obtaining approval for your event.

The Clarion

The Clarion is DU’s student newspaper. For either digital or print advertising spots, contact the Editor-In-Chief.

Flyers

All flyers must be approved prior to being posted on campus. Flyer approval expires after three weeks. Where you get your flyer approved will impact where you will be allowed to post that flyer. If you have any questions about posting flyers in a particular building, consult the building supervisor.

Get your flyer stamped at The Hub Information Desk before posting them in the below locations:

  • Anderson Academic Commons
  • Boettcher Center
  • The Hub
  • Margery Reed Hall
  • Mary Reed Building
  • Mass Communication Building
  • Olin Hall
  • Sturm Hall

Ben M. Cherrington Hall: To post flyers in Ben M. Cherrington Hall, get your flyer stamped at the Student Affairs Office in Room 101 on the first floor of Cherrington Hall. Three flyers are allowed per organization, per event.

Newman Center: When you enter the Newman Center, there is a bulletin board by the elevator on your right hand side. You can post flyers there without approval.

Residence Halls: Flyers can be posted in the residence halls, but they must first be approved at the Nagel Front Desk. Only one flyer can be placed in each residence hall.

ProTip: Hang posters at a local business with approval from the General Manager.

E-Newsletters

Undergraduate Student Government: USG sends out the weekly Undergraduate Student Update. To get your event on that newsletter, contact USG before Sunday at 6:00PM. Make sure you include details such as date, time, location, and an event summary.

Departmental: Your academic department may also send out a newsletter. If so, contact the administrative assistant for that specific department to inquire about how your event could be featured.

Tabling

Reserving a table outside of Sturm Hall is a great way to advertise your event. To submit a table reservation request, use 25Live. Make sure you submit your request at least a week in advance.

For outdoor tabling, you will pick up your table from The Hub Information Desk. Since tabling takes place outdoors, you might consider playing music. To rent speakers, you’ll need to request support from University Multimedia Services.

OTHER TIPS & TRICKS

  • Don’t just hang up flyers—try interactive advertisements, like tabling.
  • Try different methods of advertising for every new event.
  • Sending personal emails or Facebook messages can generate a lot of interest.
  • After your event, post an event summary to Facebook, Instagram, or any other social media used by your organization.  Don’t forget the photos!
  • At the end of the year, create a report on past events using pictures, data, and quotes. This will be a great resource to share with other student organizations, faculty and USG.