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Center for Professional Development

3 M's of Social Media Banner

Make, Manage, and Measure Social Media

Marketing and social media expert Victoria O'malley delivers pro tips and expert training 

Monday March 14th - Wednesday March 16th & Monday April 18 - Wednesday April 20

5PM - 7PM

Ruffatto Hall, room 302 - The University of Denver Morgridge College of Education

1999 E. Evans Ave, Denver, Colorado 

$250 per person, maximum of 25 participants 

Register today for March!

Register today for April! 


In the first session, participants will become familiar with the social media platform options and determine what platform has the greatest impact for reaching their target audience. Developing effective and engaging organic content will be covered, along with creating ads on major social platforms such as Facebook, LinkedIn and Twitter. This content-focused session will hone in on the best ways to develop and present content to various audiences. The second session will focus on managing your social media presence, monitoring your brand on social media, and keeping up with best practices. This part of the course will cover how to manage your reputation and deal with crisis communications via social media. The third and final session will cover the measurement aspect of social media, both organic and paid. How do you prove ROI with social media? How do you know if your campaigns are performing well? Learn how to track, analyze and implement data-driven decisions on social media. 


  • Develop entertaining and effective content.
  • Strategies for managing online reputation and social media presence.
  • Tools and techniques to measure effectiveness of social media.


Victoria O’Malley is the Director of Marketing and Communications at the University of Denver’s college of professional and continuing studies, University College. She teaches social media strategy, web analytics, media and communication courses at University College, Johnson & Wales University, the Osher Lifelong Learning Institute, and the Enrichment Program at DU. Victoria works with clients to develop and deliver effective social media and web content to advance their brand.


Online registration coming soon! 

For registration and information contact the Center for Professional Development at  or 303-871-4161