Past Event: C+V Community Talks: Making Your Best Choices: Decision Making Amidst Constant Change

During these times, Community + Values recognizes that everyone feels tired. Each day brings more change and therefore more decisions. We have to think about whether to go in person to work, whether to go to the store, whether to send our kids to school and sports, whether to get elective medical procedures, which mask we need to wear into which venue, whether to hug family, whether to save or spend – it feels like everything is on the table and nothing is on auto pilot or easy. Decisions feel bigger now. 

With this in mind, our C+V Community Talk will create an authentic space where we can talk about decision fatigue and how everything feels new, ever changing, and simply really hard in these times. We will discuss how to process these feelings, manage these tough decisions and make the best ones, and incorporate strategies to help lessen anxiety around decisions and change.

Thursday, September 3, 2020 | 11am-12pm

Click below to join the event (Please note, this is a new Zoom link as of 9/3)

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* Attendees can pre-register for the event via this "Join Now" link by filling out the Zoom registration page. You will then receive a reminder email an hour before the event.


Featuring special guests:

Melissa Akaka, PhD
Associate Professor | Department of Marketing
Co-Director | Consumer Insights and Business Innovation Center
Academic Director | Project X-ITE
Elizabeth and Ali Machado Faculty Fellow

Melissa Archpru Akaka is Associate Professor in the Marketing Department at the Daniels College of Business. She is the Elizabeth and Ali Machado Faculty Fellow and teaches topics such as marketing research, introduction to marketing, customer experience design and collaborative innovation. Her research investigates the cocreation of value in consumer cultures and consumption experiences as well as collaborative innovation and entrepreneurship in dynamic service ecosystems. Akaka’s scholarly work has been published in a variety of academic journals, including Journal of Service Research, Journal of International Marketing and Industrial Marketing Management. Her work was recently recognized for being “highly cited” (in the top 1%) by Thompson and Reuters. Melissa is also Co-Director of the Consumer Insights and Business Innovation Center.


Ali Besharat, PhD
Associate Professor | Department of Marketing
Co-Director | Consumer Insights and Business Innovation Center

Ali Besharat has received numerous college-wide and university-wide fellowships, research and teaching awards. He has been featured in popular media outlets, including Forbes, Yahoo!, The Week, Business Insider, WalletHub, 9NEWS, iHeartRadio, FOX 31 NEWS, Denver Post, Colorado Public Radio, Denver Business Journal, Business Observer, and CreditCards.com, among others. He has consulted with many companies, including Comcast, Danone North America, Qdoba, Expedia, Leprino, and Hyde Park Jewelers. He teaches courses in consumer behavior, marketing research, introduction to marketing, marketing management and IMC. Ali is also Co-Director of the Consumer Insights and Business Innovation Center.

His areas of research interest within the domain of consumer behavior include: a) behavioral judgment and decision making and b) marketing communications and branding. Within the first stream of research, his current projects entail how consumers make sub-optimal choices in the context of financial and food decisions. While current projects in his second stream of research include brand alliance, effectiveness of marketing communications and branding within digital environments, competitive advertising and brand phonetics. His work has been published in the Journal of Consumer Psychology, Journal of Business Ethics, International Journal of Research in Marketing, Journal of Advertising, Journal of Public Policy & Marketing, Marketing Letters, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, and Psychology & Marketing, among others. He currently serves on the Editorial Review Board of the Journal of Advertising and the European Journal of Marketing.