The Context of Experience
Understanding What Drives Customer Satisfaction
Our Partnership
Melissa Akaka at the University of Denver collaborated with researchers from the University of Hawai'i at Mānoa to deepen our understanding of markets by identifying social and cultural factors for managers to consider as they work to enhance customer experiences. The study took a wide-ranging view of service ecosystems as it clarified the frameworks that drive customer experiences.
About Our Research
We leverage cross-institutional collaboration to address some of today’s most pressing challenges, producing interdisciplinary solutions that influence policymakers to effectively serve the public good. From Stanford to UChicago to NYU, we’ve refined our collaborative process through years of mutually beneficial relationships with institutions nationwide to understand and address challenges like climate change, HIV and youth homelessness.
DU’s current research efforts have been featured in news outlets like The New York Times. They include…
- exploring the effects of felony disenfranchisement.
- employing lasers as the medium for quantum science.
- using theatre to heal and rehabilitate inmates.