Division of Marketing & Communications
Who We Are
The Division of Marketing & Communications at the University of Denver delivers strategic and insightful solutions that enhance the University of Denver’s image and reputation—at home and around the world.
Mission
We speak with a unified, authentic and resonant voice to strategically advance the University’s brand
What We Do
The Division of Marketing & Communications partners with DU’s schools, units and groups to raise awareness, engage audiences and share the University’s stories across earned, owned, paid and shared media. We leverage strategy, data and insight to transform ideas into meaningful and measurable marketing and communications solutions.
Brand management
Cultivate reliability & delight
Marketing strategy and insight
Transform good ideas into memorable & engaging experiences
Media relations & internal communications
Celebrate our University’s accomplishments, at home and around the world
Creative
Visual storytelling. Emotional impact.
Digital
Leverage technology with user experience
Social media
A strategy-first approach toward social engagement
Strategic Publications
Storytelling and collateral with impact.
Analytics
Advanced insights for data-driven decisions
Using heightened analytics tools like GA4 allows our team to understand our audiences better while optimizing marketing campaigns and improving user experiences.
Expertise:
- Set up and configure analytics for tracking and measurement
- Reports and dashboards for key metrics and performance tracking
- Insights and recommendations for improved conversions based on data performances