In this section, you'll find the University of Denver’s Visual Style Guide, intended to both direct and inspire your design work. In the following pages, you will learn how to effectively use and apply DU’s fonts, colors and layouts, as well as the cornerstone of our visual brand—the logo. Use these guidelines to create impactful and appropriately branded graphic content. Consistent adoption of these visual standards will create, hone and fortify DU’s image and reputation, both for internal University audiences and the global community in which DU operates.

Use these pages as your guide, and please feel free to reach out to with any questions or support for special situations you may encounter.

To access downloadable logo kits and font files, visit our brand tools page!

Brand Tools

Seal, Logo & Lockups

Find guidance on using the University's seal and logo, as well as unit-specific logos, in your branded materials.

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In addition to exact specifications for DU's crimson and gold primary colors, we also provide a palette of secondary colors you can use.

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Learn about when and how to use the various fonts available to you.

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Discover how to create layouts that will maximize the effectiveness of your marketing materials, from bus-stop signs to handbills.

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Explore photography standards and learn how we tailor our photography to support and highlight DU's key attributes.

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Learn about how to use video to advance storytelling and strengthen the DU brand.

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Visual Style Guide

For a downloadable version, click the "download" icon in the top left corner of the visual style guide. Please note: this style guide is a living document, and new versions will be uploaded periodically. 

Last updated: 08/04/2022