Photography

Photography plays a vital role in storytelling. The foundational photography style of the DU brand is energetic, impactful, authentic and vivid. These characteristics should be incorporated in all types of photography including portraiture, action, abstract and detail. 

When taking or selecting photographs, prioritize natural lighting, authentic emotion, and believable moments.

There is a more extensive photo and video brand guide currently in development. Once created it will be available on this site.

Go to Widen to explore our extensive catalog of photography, video, logos and other visual brand assets.

Explore Widen

Do's & Dont's

Do

  1. Use natural light as main source whenever possible 
  2. Look for genuine expressions of happiness, enjoyment, focus, and confidence
  3. Look for clean, uncluttered compositions to reduce visual clutter 
  4. Use shallow depth of field to separate subject from background 
  5. When photographing people, focus on the subject while having room around them for scene context and cropping 

Don't

  1. Overly pose or stage subjects 
  2. Place subject in front of a busy background 
  3. Use on camera flash 
  4. Overly process images in post production 

Photography Examples

  • two persons looking at a laptop in a lab
  • a student smiling
  • drone view of campus at sunset
  • two persons rock climbing. one person is giving instruction
  • a person is playing a drum with a kid
  • a person is speaking with a mic, the other three people are smiling
  • four people smiling at each other. one is writing on her notebook and one is sitting on the desk