MarComm’s realigned strategy – Part 2
Focus on admissions
Admissions is the vanguard of the University of Denver promise, setting the stage for a student’s relationship with DU from day one to active alum. A key value driver for the University and area of focus for our team, MarComm will prioritize its support of undergraduate and graduate admission by providing research, insight, and content in order to attract and retain a diverse and eager pipeline of prospective college students.
Our focus is to create vibrant, coherent messages that will attract the disparate undergraduate and graduate talent that will create knowledge, foster community, and define the global landscape for decades to come.
Soon after the pandemic caused us to shift off campus, the MarComm team partnered with undergraduate admission as well as several DU schools and colleges to redesign their websites. The mission: to align with the new reality of virtual visits. During this time in the fall, though the undergraduate admission staff would normally be on the road, their schedules are still quite full. They are finding ways to recruit creatively by visiting high schools and attending college fairs virtually. DU’s web presence to highlight its online education offerings was also enhanced.
According to Evan Cotgageorge, MarComm’s art director and admissions team lead, “Being at the forefront of the relationship between DU and its future students is a powerful and exciting proposition. This critical moment can affect the trajectory of so many lives well lived.”
Recruiting and retaining DU students will be a partnership between our admissions teams across campus to:
- Develop campaigns, materials, and content that attracts the brightest talent to DU
- Create branded materials and templates that can be adapted for use by the admissions teams at each of our colleges and schools
- Adopt a research methodology to continually refine and improve our messaging
As shepherds of the reputation strategy initiative, MarComm is in a unique position to work alongside our marketing partners to articulate a resonant and authentic voice that amplifies the DU story.