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Next steps: DU Brand Survey

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University of Denver

Announcement  •
Internal  •
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Thanks to you, DU has achieved yet another milestone as we work to define who we are and who we want to be through our reputation strategy work with Carnegie Dartlet. Using its live data model, Carnegie Dartlet took more than 1,000 surveys that you completed one step further in 12 virtual messaging workshops last week. Now, we are ready for the final step in the internal stakeholder research part of our project, and we would appreciate your input via the online survey links below as we continue to refine our story.

In this survey, you will see terms that rose to the top in the online survey and definitions given to those terms by students, faculty, staff, alumni and other DU stakeholders. During the virtual messaging workshops, participants were challenged to define lists of words for their connection to the University of Denver. Today, you will be asked to rate these definitions to help further refine and authenticate the results, ultimately giving you the voice to shape University of Denver's story and personality for years to come.

Below you will find two different survey links — one contains the results from the undergraduate workshops, and one contains the results from the graduate workshops. We ask that you please complete one survey, choosing the audience (undergraduate or graduate) that you interact with and/or identify with most. Both surveys will close at 11:59 p.m. MT on Sunday, August 9.

Undergraduate survey link

Graduate survey link

As always, our goal is to move the University forward, rise in the rankings, penetrate markets more deeply, build a robust student pipeline and create an authentic narrative that resonates with all of our audiences—students, faculty, staff, and alumni. We need your participation to make this happen.