Brand Guidelines
The brand guidelines found on this page are designed to help DU storytellers, content producers and ambassadors who support the creation of marketing and communications materials (newsletters, flyers, posters, brochures, websites and more). It empowers our community to create clear and consistent messaging while remaining welcoming and useful to our audiences. You'll also learn how to effectively use and apply DU’s fonts, colors and layouts, and logo. Consistent adoption of these guidelines will create, hone and fortify DU’s image and reputation, both for internal University audiences and our global community.
A few things to keep in mind when crafting content on behalf of DU.
- Keep DU’s differentiators (UVPs) available to reference as we want to consistently highlight the positive attributes that separate us from others and matter most to our audiences.
- When sharing our story, be intentional; don’t compress what goes into your content.
- Consider your audience and what you want them to feel, utilizing these insights to weave in elements of DU’s distinct voice and visual style to create a lasting impression and inspire action.
Use these guidelines as your starting point in creating marketing materials, and please feel free to reach out to marcomm@du.edu with any questions or support for special situations you may encounter