ANTHOLOGY/IMODULES WILL BE REPLACED BY SALESFORCE MARKETING CLOUD BEGINNING JUNE 1, 2024. For more information, see the Salesforce Marketing Cloud Project page in MyDU.
What is Anthology?
Anthology (formerly called iModules) is an integrated web-based marketing solution. It is primarily used for email marketing and communications, event registrations, related commerce, and donation acceptance at the University of Denver.
The University of Denver Anthology network is modeled as a network of “sealed sub-communities,” with University Advancement serving as the primary licensee. Sealed sub-communities are established and designated to specific organizational units (colleges, schools, or divisions). Although University Advancement is the primary licensee, use of the Anthology product is governed jointly by the divisions of University Advancement, Marketing & Communications, and Information Technology. Each sub-community is also invited to appoint a primary liaison whose role is to surface/solve challenges, influence decisions about the use of Anthology, and communicate key messages to other users in his/her sub-community.
Cost and Eligibility:
Anthology is currently licensed via University Advancement. To inquire about how you might be able to use Anthology in your organization, faculty and staff may email Sheffield Johnson.
Features and benefits
- Build uniform marketing emails and events
- Accept payments and donations
- Store constituent data to track email marketing success rates and event attendance
How do I start using Anthology?
To inquire about how you might be able to use Anthology in your organization, email Sheffield Johnson.
Training Resources
Anthology Trainings on Portfolio