Marketing

Our Master of Science in marketing program allows students to learn marketing strategy, hard analytical skills and tackle projects for real-world clients.
The Marketing Department is home to the Consumer Insights and Business Innovation Center. Here, students get hands-on experience researching the needs, feelings and behaviors of consumers. This is invaluable data for companies, and the work allows students to connect data to the decisions marketers make in the real world.

From marketing metrics and digital strategies to consumer behavior and brand management, you'll take a wide variety of coursework to master the field of marketing. Students have several opportunities to intern and work with real-world clients to get hands-on experience in the industry.
Students who complete the 45-47 credit hour program land jobs in a variety of marketing fields. In 2016, 75 percent of graduates had accepted job offers three months after graduation.