Create integrated digital-marketing campaigns that are driven by strategic objectives, reach clearly defined audiences and deliver desired results by pursuing a degree through the marketing communication program. You'll discover the power of brands and determine how to craft, deploy and measure digital marketing campaigns from start to finish. Receive hands-on experience as you evaluate tactics and dig deep into marketing trends: social, mobile, email, search and more. Both traditional and digital marketing communication efforts are explored in this program, which offers career changers or marketing professionals an opportunity to build their portfolio and predict future marketing trends.
Additionally, you'll have the chance to get experience working on complex teams and expand your professional network. You can earn your MA in communication management with a concentration in marketing communication entirely online or in the evenings on campus through the University of Denver's University College. Beyond the coursework dedicated to marketing, you can also choose electives from other communication areas, including public relations and organizational communication.