Marketing Analytics

The certificate in Marketing Analytics will provide a foundational background in marketing and business analytics such that business practitioners will have the insights necessary to understand the importance of data analytics in business and enterprise decisions. This certificate provides skills necessary to utilize data analysis, data mining, and predictive modeling tools, as well as the ability to calculate marketing return-on-investment. The 6-course certificate will also provide skills necessary to utilize the programming language Python.

The certificate in Marketing Analytics will provide a foundational background in marketing and business analytics such that business practitioners will have the insights necessary to understand the importance of data analytics in business and enterprise decisions. This certificate provides skills necessary to utilize data analysis, data mining, and predictive modeling tools, as well as the ability to calculate marketing return-on-investment. The 6-course certificate will also provide skills necessary to utilize the programming language Python.