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In celebration of Women’s History Month, Simms joined the DU Newsroom to share her story.
Ask marketers to define “brand,” and you’ll find as many definitions as the people you ask. After reviewing a compilation of 30 branding definitions from 30 marketers, it was clear that, despite the varying words used to describe a brand or branding, several common elements such as differentiation, consistency, and positive perception were deemed important for a successful brand.