Seal, Logo & Lockups

Our logo is the cornerstone of the DU brand. Using it correctly is essential in creating effective brand materials. Below, you'll find extensive guidelines on how to best use our logo and seal.

Access School/Department Logo Kits

University Logo & Seal
Logotypes
Logo Lockups
Logo Usage

University Seal

The University of Denver seal bears the words “University of Denver - Founded 1864” around the edge as well as the motto “Pro scientia et religione” inside, with an image of Mount Evans and other stylized designs in the center.

Usage of the seal is reserved for formal University communications and cannot be combined with other identity elements. Contact the Division of Marketing and Communications for approval of application and usage.

Interlocking DU

The interlocking DU is an evolution of the University identity. The imagery is strong and familiar, indicating our commitment to intellectual and personal growth since 1864. The forms are modernized and tightly locked, illustrating our gaze toward the future and strong community.

This is the primary identifier of the University and should be included with the University of Denver logotype.

Logotypes

Logotype

The University of Denver logotype is crafted to present a confident and welcoming tone.

ABC Arizona Flare is used for the University of Denver wordmark. The letters of our wordmark have been set with specific spacing and weighting, which cannot be recreated by simply typing it out. Therefore, when the wordmark appears as part of the logo—either as a lockup or relationship—always use the official artwork.

Sub-Brands

Secondary lockups for schools, business units and centers can be found below. In certain instances, sub-brands have the opportunity to identify with a stand-alone logotype. However, a DU mark must always accompany this mark elsewhere on the communication.

Logo Lockups

Primary Logo Lockups

Horizontal

Stacked-Horizontal

Vertical

Secondary Logo Lockups

School and Unit Full

School and Unit

Full University lockup is required when using this style of mark.

Center and Institute

Full University lockup is required when using this style of mark.

Primary Logo Lockups

Vertical Lockup

Recommended Vertical lockup usage: Great for applications where there is plenty of space and identifying the University is the primary message.

Horizontal-Stacked Lockup

Recommended Horizontal-Stacked lockup usage: When there is plenty of space for identification but also a need to make room for image or text as the primary messaging.

Horizontal Lockup

Recommended Horizontal lockup usage: In instances where space is tight, use the horizontal logo to ensure “University of Denver” is legible.

Unit Logo Lockups

Standard Unit and DU Mark

Standard Unit and DU mark combined usage: Large-scale applications where there is room to use layout to create appropriate hierarchy.

Unit Full Lockup

Unit Full lockup usage: Instances where units are the primary identifier but space for full DU logo is not available.

Center/Institute Lockup

Center / Institute lockup usage: Marketing materials for centers and institutes need to be locked-up with the DU logomark. In instances where there is more space, the unit lockup can replace the primary lockup.

Logo Usage

Exclusion Zone

An exclusion zone has been established to create a clear space around the logo. To ensure clarity, it is important that other elements do not enter the exclusion zone.

The exclusion zone for all logos is based on the cap height of the logo.

Keep It Clean

The University endeavors to create knowledge and clarity. To maintain a strong brand image, it is important that the logos are applied consistently and never manipulated or distorted.

Request Your Logo!

Logo Request Form