Primary Colors

Crimson and gold have served DU throughout much of our vibrant history.

Crimson shares DU’s passion and determination to succeed, while gold signifies the bright future we see on the horizon.

A primary color must be present in every visual communication.

DU crimson and gold


Color Reproduction

It’s critical to set up production files in the correct color space. Failure to do so will result in inconsistent color reproduction and incorrect brand application and representation.

CMYK Color Space: U.S. Web Coated (SWOP) v2
RGB Color Space: sRGB IEC61966-2.1

Secondary Colors

Secondary colors support the primary brand colors, creating depth, range and visual interest. These colors are especially useful when used to elevate the primary colors in communications to external audiences.

bright color palette
neutral color palette