To be effective in managing communications during a crisis, it is critical that we are prepared and that we do this work well. Our team has been partnering closely with Campus Safety, aligning capabilities, and brainstorming new ways in which we can support our community during a crisis.
A brand is bigger than a logo, a campaign or even the words we say. It’s the embodiment of our culture, our people, and our value in the world—informed by our history, inspired by our future, and grounded in our enduring mission, vision, and values.
We are continuing our progress on the web migration/overhaul. Since our July communication, we launched five websites for the College of Arts, Humanities & Social Sciences (CAHSS), which represented 50 pages.
Experimentation is a major part of the creative process—especially post-COVID, where our traditional tactics and previously relied-upon methods are challenged by the new culture and pace of life.
Late last fall, I developed a four-part series to talk about MarComm's realigned strategy and our renewed focus on what I call the University’s value drivers—academics and research, advancement, athletics, and admission.
Preparation has been the operative word for us as the team gears up for everything that this summer through the end of this calendar year will bring us, namely campaign asset launches and community dialogues regarding our visual identity.
We are continuing to make progress on the web migration project. Since the last update, we retired one site (Humanitarian Assistance) and launched five others, adding nearly 40 pages to DU’s web ecosystem.
RadioEd completed its first season at the end of last year. Over the last several months, the team has been experimenting with adding more evergreen topics into its mix.
