Admissions is the vanguard of the University of Denver promise, setting the stage for a student’s relationship with DU from day one to active alum. A key value driver for the University and area of focus for our team, MarComm will prioritize its support of undergraduate and graduate admission by providing research, insight, and content in order to attract and retain a diverse and eager pipeline of prospective college students.
Despite pickup in the pace of work we’ve all experienced along with the added anxiety that Covid-19 has brought us, MarComm has been busy in other ways as well. Over the past few months we’ve been retooling the team, hiring new staff, and revamping our processes.
In Academics Going Public, the authors share some suggestions for how faculty can find their public voice. Equipping faculty with tools to be able to confidently share their research and scholarship publicly is the premise behind the Public Impact Fellows (PIF) program at DU.
We’re six months into realizing the effects of coronavirus on our campus and in our community. And we’ve each witnessed or experienced the physical and mental effects of the pandemic.
The University commissioned a reputation strategy project to truly understand and define DU’s personality and grand narrative. Being able to gain a specific understanding of our institutional identity will enable us to communicate accurately and consistently.
As early as last month with the Sturm College of Law, new and returning students have arrived on campus and DU is already considering how to adjust its fall recruitment strategy for next year’s class. Virtual visits will replace most on-campus activities and travel plans in the midst of the ongoing concern and uncertainty brought on by Covid-19.
Working to onboard a new web vendor to complete the transition to a new content management system (CMS), there were several site launches in August, comprised of unit and university-wide websites.
Whether demonstrating newly learned skills or simply showing off, “look at me,” is a phrase children use often. Though I don’t think individuals outgrow the desire to be seen and understood, I’ve often seen higher education institutions shy away from the spotlight and even boast about their best-kept secrets.
It’s been a year since I began leading the Division of Marketing & Communications (MarComm) and I’m pleased to share some insight into the team—who we are, what we do and why we do it.
